STP实际(市场方针定位)
甚么是STP实际 市场细分(Market Segmentation)的观点是美国营销学家温德尔•史姑娘(Wended Smith) 在1956年最早提出的,尔后,美国营销学家菲利浦•科特勒进一步成长和完美了温德尔•史姑娘的实际并终究组成了成熟的STP实际 (市场细分(Segmentation) 方针市场遴选(Targeting)和定位(Positioning))。它是计谋营销的焦点内容。STP实际中的S、T、P别离是Segmenting、Targeting、Positioning三个英文单词的缩写,即市场细分、方针市场和市场定位的意义。
S Segmentation – 市场细分
T Targeting – 市场遴选
P Positioning – 市场定位
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